V souvislosti s probihajici debatou o setrnych formach online reklamy bych si dovolil vas upozornit na vysledky pruzkumu spol. Search123.com [1], podle ktereho, cituji: "Sixty-six percent regard PPC search as their most effective method of online advertising, compared with 15 percent who believe SEO offers greater effectiveness. Banner ads did not register at all." Nutno dodat, ze pruzkum asi nebyl zcela nezavisly (Search123.com provozuje PPC vyhledavac). Na druhou stranu ale zhruba odpovida memu intuitivnimu odhadu a je citovan pomerne verohodnymi zdroji (CyberAtlas [2], Nua [3]). Odkazy: 1. Vysledek pruzkumu Search123.com http://www.search123.com/about/Releases/pr11182002.html 2. R.Greenspan: Search Engine Usage Ranks High http://cyberatlas.internet.com/markets/advertising/article/ 0,,5941_1500821,00.html 3. Internet users impatient with search results http://www.nua.com/surveys/?f=VS&art_id=905358569&rel=true Opravdu nechapu (ja vim, uz se ponekolikate opakuji), proc u nas zadny portal uz davno PPC vyhledavani nespustil, resp. neintegroval do vysledku normalniho hledani. Vzdyt je to byznys, na kterem zadnym zpusobem nejde prodelat. Zdravi, Marek Prokop
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