Pane Kasparku, nikdo se vam nesnazi namluvit, ze Superstitials jsou k nicemu. Domnivam se, ze v konferenci prevazuje presvedceni, ze Superstitial je Pop-up, ktery vyhovuje souboru rozumnych pozadavku. [1] Tedy ze jedina (lec rozhodne dulezita!) vlastnost Superstitials tkvi v tom, ze se nejaka moudra hlava (bez ironie!) zamyslela nad tim, jak by takove spravne pop-up okno melo vypadat. [2] Muzete prosim k temto formulacim ([1] i [2]) rici jasne ANO ci NE? Diky Pavel P.S. tim, co jsem napsal, nikterak neminim zpochybnovat nize ocitovane tvrzeni o ucinnosti, naopak. On Fri, 8 Jun 2001, Kasparek, Michal wrote: > Jeste si opravdu nemuzu odpustit nekolik zakladnich udaju ze studie o > efektivite Superstitial od Millward Brown Interactive : > > 1.) The Superstitial is 106% more effective than the banner and 22% more > effective than the interstitial at creating ad awareness > > 2.) The Superstitial is 62% more effective than the banner and 28% more > effective than the interstitial at creating prompted brand-recall. > > 3.) The Superstitial is 100% more effective than the interstitial at > prompting intent to ad/purchase. > > O tom je reklama. > > Michal Kasparek > Country Manager / Czech Republic > ad pepper media > The e-Advertising Network > > -------------------------------------------------------------------------- > Archiv konference, navod k odhlaseni/prihlaseni: http://reklama.nawebu.cz/ >
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