RE: reklamy neúčinkují (samy o sobě)

From: Kasparek, Michal (MKasparek@adpepper.com)
Date: 08. 06. 2001, 13:51 CEST


Jeste si opravdu nemuzu odpustit nekolik zakladnich udaju  ze studie o
efektivite Superstitial od Millward Brown Interactive :

1.) The Superstitial is 106% more effective than the banner and 22% more
effective than the interstitial at creating ad awareness

2.) The Superstitial is 62% more effective than the banner and 28% more
effective than the interstitial at creating prompted brand-recall.

3.) The Superstitial is 100% more effective than the interstitial at
prompting intent to ad/purchase.

O tom je reklama.

Michal Kasparek
Country Manager / Czech Republic
ad pepper media
The e-Advertising Network



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