Pane Kasparek, pripada mi, ze zijete v domeni, ze reklama se toci pouze kolem AdPepper. Tomas Symersky >-----Original Message----- >From: Kasparek, Michal [mailto:MKasparek@adpepper.com] >Sent: Friday, June 08, 2001 1:52 PM >To: reklama@nawebu.cz; jiri.waisser@clark.cz >Subject: RE: reklamy neúeinkují (samy o sobi) > > >Jeste si opravdu nemuzu odpustit nekolik zakladnich udaju ze studie o >efektivite Superstitial od Millward Brown Interactive : > >1.) The Superstitial is 106% more effective than the banner >and 22% more >effective than the interstitial at creating ad awareness > >2.) The Superstitial is 62% more effective than the banner and 28% more >effective than the interstitial at creating prompted brand-recall. > >3.) The Superstitial is 100% more effective than the interstitial at >prompting intent to ad/purchase. > >O tom je reklama. > >Michal Kasparek >Country Manager / Czech Republic >ad pepper media >The e-Advertising Network > >--------------------------------------------------------------- >----------- >Archiv konference, navod k odhlaseni/prihlaseni: >http://reklama.nawebu.cz/ >
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