"What happens here, stays here." "Co se tady stane, to tu zustane!" >Las Vegas attracted a record-breaking 37.4 >million visitors in 2004. That topped the 35.8 >million who visited in 2000. This year, Las >Vegas expects 38.2 million. Last Vegas prilakalo v roce 2004 rekordnich 37 milionu, 400 tisic navstevniku, coz bylo vice nez v roce 2000, kdy Las Vegas navstivilo 35 milionu, 800 tisic lidi. Tento rok Las Vegas ocekava 38 milionu, 200 tisic navstevniku. >Las Vegas' luck winning tourist bucks owes no >small debt to its risqué $75 million ad campaign. Las Vegas vdeci za tento uspech riskantni marketingove kampani za 75 milionu dolaru, ktera ziskala jednoho navstevnika za necela dva dolary. > >Its "What happens here" slogan is not new but >has fit like a glove since Las Vegas ad shop R&R >Partners created the ads two years ago. Velkou zasluhu na tomto marketingovem uspechu ma slogan "Co se tady stane, to tu zustane!". >Gambling fan Ben Affleck used it on Saturday >Night Live. Billy Crystal used it to close the >2004 Oscars. It's been a clue on Wheel of >Fortune. When Jay Leno asked Laura Bush on The >Tonight Show whether she had gambled or had seen >a Chippendales show while visiting the Las Vegas >Strip, the First Lady got a big hand by >replying, "Jay, what happened in Vegas, stays in >Vegas." Vyznamne osobnosti ho cituji v televiznich poradech, pri predavani Oskaru a Prvni Dama Ameriky, Laura Bushova ho pouzila jako odpoved na otazku znameho televizniho "zpovednika" co pri navsteve Las Vegas delala. >When two young R&R staffers came up with the >more provocative "What happens here" idea, CEO >Billy Vassiliadis was worried. But he also >thought the slogan captured the city's >experiences rather than the amenities, the image >that Las Vegas represents freedom. Kdyz po nekolika neuspesnych marketingovych konceptech a sloganech prisli dva mladi tvurci marketingovych zazraku se sloganem a konceptem ""Co se tady stane, to tu zustane!", jejich sef mel obavy. Na pokryteckou Ameriku prilis odvazny slogan. Ale zkusil to. > >"These spots say: You can come here, be >yourself, and nobody will stop you unless it's >illegal," he says. Reklama spojena s timto sloganem rika: "Muzes sem prijet, byt sam sebou a nikdo nebude nic namitat, nikdo ti v tom nebude branit, pokud to nebude ilegalni. >"In reality, our visitors probably tell >everybody they see about their trip to Vegas," >he says. "They like to say they did something >out of the ordinary this weekend." "Nasi navstevnici chteji po navratu rikat, ze zazili neco mimoradneho." To neplati pouze na navstevniky Las Vegas, to plati na vetsinu turistu. vk > >http://www.usatoday.com/travel/destinations/2005-04-11-track-vegas_x.htm > -- Vratislav Kuska Marketingovy poradce Webovy scenarista a fotograf Mailto:abcint@sympatico.ca http://www.cestovni-ruch.cz/kuska/zivotopis.php Webove vyhledavani je jednim z hlavnich zpusobu, jak lide nachazeji nabidky prodeje vyrobku a sluzeb. http://www.hotelnewsresource.com/article14630.html Webove vyhledavace davaji prednost tematicky specializovanym, logicky strukturovanym, webovym strankam, majicim velke mnozstvi kvalitnich spojek (inbound links) z hodnotnych webovych prezentaci. Tisice usetrili a miliony tim ztratili - http://www.spas.cz/ .Received on Tue, 19 Apr 2005 06:08:00 -0400
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