Las Vegas prilakalo v roce 2004 rekordnich 37 milionu, 400 tisic navstevniku aneb Sila sloganu aneb Co plati pri lakani na vetsinu turistu.

"What happens here, stays here."

"Co se tady stane, to tu zustane!"

>Las Vegas attracted a record-breaking 37.4 
>million visitors in 2004. That topped the 35.8 
>million who visited in 2000. This year, Las 
>Vegas expects 38.2 million.

Last Vegas prilakalo v roce 2004 rekordnich 37 
milionu, 400 tisic navstevniku, coz bylo vice nez 
v roce 2000, kdy Las Vegas navstivilo 35 milionu, 
800 tisic lidi. Tento rok Las Vegas ocekava 38 
milionu, 200 tisic navstevniku.

>Las Vegas' luck winning tourist bucks owes no 
>small debt to its risqué $75 million ad campaign.

Las Vegas vdeci za tento uspech riskantni 
marketingove kampani za 75 milionu dolaru, ktera 
ziskala jednoho navstevnika za necela dva dolary.

>
>Its "What happens here" slogan is not new but 
>has fit like a glove since Las Vegas ad shop R&R 
>Partners created the ads two years ago.


Velkou zasluhu na tomto marketingovem uspechu ma 
slogan "Co se tady stane, to tu zustane!".

>Gambling fan Ben Affleck used it on Saturday 
>Night Live. Billy Crystal used it to close the 
>2004 Oscars. It's been a clue on Wheel of 
>Fortune. When Jay Leno asked Laura Bush on The 
>Tonight Show whether she had gambled or had seen 
>a Chippendales show while visiting the Las Vegas 
>Strip, the First Lady got a big hand by 
>replying, "Jay, what happened in Vegas, stays in 
>Vegas."

Vyznamne osobnosti ho cituji v televiznich 
poradech, pri predavani Oskaru a Prvni Dama 
Ameriky, Laura Bushova ho pouzila jako odpoved na 
otazku znameho televizniho "zpovednika" co pri 
navsteve Las Vegas delala.

>When two young R&R staffers came up with the 
>more provocative "What happens here" idea, CEO 
>Billy Vassiliadis was worried. But he also 
>thought the slogan captured the city's 
>experiences rather than the amenities, the image 
>that Las Vegas represents freedom.

Kdyz po nekolika neuspesnych marketingovych 
konceptech a sloganech prisli dva mladi tvurci 
marketingovych zazraku se sloganem a konceptem 
""Co se tady stane, to tu zustane!", jejich sef 
mel obavy. Na pokryteckou Ameriku prilis odvazny 
slogan. Ale zkusil to.

>
>"These spots say: You can come here, be 
>yourself, and nobody will stop you unless it's 
>illegal," he says.

Reklama spojena s timto sloganem rika: "Muzes sem 
prijet, byt sam sebou a nikdo nebude nic namitat, 
nikdo ti v tom nebude branit, pokud to nebude 
ilegalni.



>"In reality, our visitors probably tell 
>everybody they see about their trip to Vegas," 
>he says. "They like to say they did something 
>out of the ordinary this weekend."

"Nasi navstevnici chteji po navratu rikat, ze 
zazili neco mimoradneho." To neplati pouze na 
navstevniky Las Vegas, to plati na vetsinu 
turistu.

vk

>
>http://www.usatoday.com/travel/destinations/2005-04-11-track-vegas_x.htm
>




-- 
Vratislav Kuska
Marketingovy poradce
Webovy scenarista a fotograf
Mailto:abcint@sympatico.ca
http://www.cestovni-ruch.cz/kuska/zivotopis.php


Webove vyhledavani je jednim z hlavnich zpusobu, 
jak lide nachazeji nabidky prodeje vyrobku a 
sluzeb. 
http://www.hotelnewsresource.com/article14630.html
Webove vyhledavace davaji prednost tematicky 
specializovanym, logicky strukturovanym, webovym 
strankam, majicim velke mnozstvi kvalitnich 
spojek (inbound links) z hodnotnych webovych 
prezentaci.

Tisice usetrili a miliony tim ztratili - http://www.spas.cz/ .