K tematu propagace znacky 1 informace: IAB: Online advertising is effective for branding The three studies, from the Interactive Advertising Bureau (IAB), Doubleclick, and MSN, studied the effectiveness of the new ad formats approved by the IAB earlier this year, along with various ad technologies and placements. The new larger ad formats, meanwhile, improve branding metrics by an average of 40 percent, whereas interstitials improve metrics by an average of 194 percent. http://www.nua.com/surveys/index.cgi?f=VS&art_id=905357005&rel=true JTW> http://www.zive.cz/h/PocitaceaInternet/AR.asp?ARI=101024 JTW> JT
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