RE: reklamy neúeinkují (samy o sobi)

From: Kasparek, Michal (MKasparek@adpepper.com)
Date: 08. 06. 2001, 14:11 CEST


Ja tu propaguji nove formaty e-reklamy a nemuzu za to , ze Superstitials zde
nabizime jako jedina spolecnost :-))) Hlavne, ale odpovidam na dotazy.

Michal Kasparek
Country Manager / Czech Republic
ad pepper media
The e-Advertising Network

-----Original Message-----
From: Tomas Rehak [mailto:Tomas.Rehak@ri.cz]
Sent: Friday, June 08, 2001 2:13 PM
To: 'reklama@nawebu.cz'
Subject: RE: reklamy neúeinkují (samy o sobi)


Pane Kaspárku,

urcite by stacilo odbornou konferenci nezneuzívat k
ryze komercní propagaci.
To znamená:  NEPROPAGOVAT konkurenci, ale ani SEBE.
Je to neslusné a krom Vás
to zde nidko nedelá.

Tomás Rehák



>-----Original Message-----
>From: Kasparek, Michal [mailto:MKasparek@adpepper.com]
>Sent: Friday, June 08, 2001 2:00 PM
>To: reklama@nawebu.cz
>Subject: RE: reklamy neúeinkují (samy o sobi)
>
>
>Jak jste na to prisel??? To tu mam propagovat konkurenci???:-)))
>
>Michal Kasparek
>Country Manager / Czech Republic
>ad pepper media
>The e-Advertising Network
>
>-----Original Message-----
>From: Tomas Symersky [mailto:Tomas.Symersky@ri.cz]
>Sent: Friday, June 08, 2001 2:02 PM
>To: 'reklama@nawebu.cz'
>Subject: RE: reklamy neúeinkují (samy o sobi)
>
>
>Pane Kasparek,
>
>pripada mi, ze zijete v domeni, ze reklama se toci pouze kolem
>AdPepper.
>
>Tomas Symersky
>
>>-----Original Message-----
>>From: Kasparek, Michal [mailto:MKasparek@adpepper.com]
>>Sent: Friday, June 08, 2001 1:52 PM
>>To: reklama@nawebu.cz; jiri.waisser@clark.cz
>>Subject: RE: reklamy neúeinkují (samy o sobi)
>>
>>
>>Jeste si opravdu nemuzu odpustit nekolik zakladnich udaju  ze studie o
>>efektivite Superstitial od Millward Brown Interactive :
>>
>>1.) The Superstitial is 106% more effective than the banner
>>and 22% more
>>effective than the interstitial at creating ad awareness
>>
>>2.) The Superstitial is 62% more effective than the banner
>and 28% more
>>effective than the interstitial at creating prompted brand-recall.
>>
>>3.) The Superstitial is 100% more effective than the interstitial at
>>prompting intent to ad/purchase.
>>
>>O tom je reklama.
>>
>>Michal Kasparek
>>Country Manager / Czech Republic
>>ad pepper media
>>The e-Advertising Network
>>
>>---------------------------------------------------------------
>>-----------
>>Archiv konference, navod k odhlaseni/prihlaseni:
>>http://reklama.nawebu.cz/
>>
>
>---------------------------------------------------------------
>-----------
>Archiv konference, navod k odhlaseni/prihlaseni:
http://reklama.nawebu.cz/

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